The venture imperative : a new model for corporate innovation / Heidi Mason, Tim Rohner.
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2002Description: xiv, 358 p. : ill. ; 25 cmISBN: 1578513359 (hbk.); 9781578513352 (hbk.)Subject(s): Venture capital | Technological innovations -- FinanceDDC classification: 658.4063 LOC classification: HG4751 | .M37 2002Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HG4751 .M37 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00004645 | |
General Circulation | APU Library Open Shelf | Book | HG4751 .M37 2002 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027001 |
Includes bibliographical references (p. 341-344) and index.
Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
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