Asia Pacific University Library catalogue


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1.
Product management & strategy / Donald R. Lehmann ... [et al.]

by Lehmann, Donald R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Shah Alam, Selangor : McGraw Hill (Malaysia), 2010Other title: Product management and strategy.Availability: Items available for loan: APU LibraryCall number: HF5415.15 .P76 2010 c.1 (2).

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2.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Series: The Irwin series in marketingEdition: 4th int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997Availability: Items available for loan: APU LibraryCall number: HF5415.13 .L44 1997 c.1 (3).

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3.
Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.

by Gupta, Sunil, 1958- | Lehmann, Donald R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Wharton School Pub., c2005Availability: Items available for loan: APU LibraryCall number: HF5415.55 .G87 2005 c.1 (1).

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