Cases in marketing : a Malaysian perspective / Mohammad Saeed, Zafar U. Ahmed, M. Sadiq Sohail
Material type:
TextPublication details: Petaling Jaya : Pearson Education Malaysia, 2001Description: 117 p. : ill. ; 24 cmISBN: 9839236741 (pbk.); 9789839236743 (pbk.)Subject(s): Marketing -- Case studies -- MalaysiaDDC classification: 658.8009595 LOC classification: HF5415.12 | .S24 2001
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.12 .S24 2001 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010494 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.12 .S24 2001 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027612 |
Includes exercises
Includes bibliographical references
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