Asia Pacific University Library catalogue


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1.
Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.

by McDonald, Malcolm.

Series: Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995Availability: Items available for loan: APU LibraryCall number: HF5415.13 .M33 1995 c.1 (3).

2.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, Leslie, 1953- | McDonald, Malcolm.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only | Publisher description Availability: Items available for loan: APU LibraryCall number: HD69.B7 D4 2003 c.1 (1). Damaged (1).

3.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing seriesEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Butterworth-Heinemann, c1999Availability: Items available for loan: APU LibraryCall number: HF5415.13 .M33 1999 c.2 (2). Withdrawn (2).

4.
Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.

by McDonald, Malcolm | Payne, Adrian | McDonald, Malcolm. Marketing planning for services.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier, c2006Online access: Publisher description Availability: Items available for loan: APU LibraryCall number: HD9980.5 .M33 2006 c.1 (2).

5.
Strategic marketing planning / Malcolm McDonald.

by McDonald, Malcolm.

Series: The Cranfield management research seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c1992Online access: Table of contents Availability: Items available for loan: APU LibraryCall number: HF5415.13 .M33 1992 c.1 (1).

6.
Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.

by McDonald, Malcolm | Payne, Adrian | Frow, Pennie.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011Availability: Items available for loan: APU LibraryCall number: HD9980.5 .M33 2011 c.1 (1).

7.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.

by McDonald, Malcolm | Wilson, Hugh, 1962-.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, U.K. : Wiley, 2011Online access: Cover image Availability: Items available for loan: APU LibraryCall number: HF5415.13 .M33 2011 c.1 (2).

8.
Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson.

by McDonald, Malcolm | Wilson, Hugh, 1962-.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: West Sussex, U.K : John Wiley & Sons, c2016Availability: Items available for loan: APU LibraryCall number: HF5415.13 .M33 2016 c.1 (2).