Asia Pacific University Library catalogue


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1.
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 4th ed., New ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2008Availability: Items available for loan: APU LibraryCall number: HD69.B7 K37 2008 c.1 (3).

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2.
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia : Kogan Page, c2012Availability: Items available for loan: APU LibraryCall number: HD69.B7 K37 2012 c.1 (2).

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