Asia Pacific University Library catalogue


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1.
Cyberstrategy : business strategy for extranets, intranets and the internet / Pauline Bickerton, Matthew Bickerton and Kate Simpson-Holley.

by Bickerton, Pauline | Bickerton, Matthew | Simpson-Holley, Kate.

Series: Chartered Institute of Marketing/Butterworth-Heinemann Marketing seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann in association with The Chartered Insitute of Marketing, c1998Availability: Items available for loan: APU LibraryCall number: HD30.37 .B53 1998 c.3 (2). Withdrawn (5).

2.
Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.

by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2000Online access: Table of contents Availability: Items available for loan: APU LibraryCall number: HF5415.1265 .B53 2000 c.1 (4).