Asia Pacific University Library catalogue


Your search returned 5 results.

|
1.
Understanding customers / Chris Rice.

by Rice, Chris | Rice, Chris | Chartered Institute of Marketing.

Series: Marketing series (London, England)Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: APU LibraryCall number: HF5415.32 .R53 1997 c.1 (1).

Place hold Add to cart
2.
No cover image available
CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH / RAHEEM MAFAS.

by RAHEEM MAFAS (TP044212) | Dr. Mudiarasan Kuppusamy [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-16 (1). :

Add to cart
3.
No cover image available
A STUDY OF INFLUENCER THAT DETERMINES THE STRATEGIC MARKETING FORMULA FOR SKECHERS CHILDREN FOOTWEAR USING DATA ANALYTICS / CHOOK EEN LEE DESMOND.

by CHOOK EEN LEE DESMOND (DH007061) | Prof. Dr. Ir. Vinesh a/l Thiruchelvam [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Technology Management (UCMP1405TM) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-27 (1). :

Add to cart
4.
No cover image available
THE INFLUENCE OF SOCIAL MEDIA (FACEBOOK AND INSTAGRAM) ON CONSUMER BUYING BEHAVIOUR TOWARDS MOBILE PHONES IN KUALA LUMPUR, MALAYSIA / CHOUHOURA ABDALLAH ISMAN .

by CHOUHOURA ABDALLAH ISMAN (TP044518) | Ms. Rahilah Ahmad [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1708EAMBA) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-34 (1). :

Add to cart
5.
No cover image available
FACTORS AFFECTING IMPULSIVE PURCHASING BEHAVIOUR OF COSMETICS PRODUCTS AMONG FEMALE CONSUMERS IN KLANG VALLEY / LIM JIA JAYNE.

by LIM JIA JAYNE (TP045271) | Dr. Dhajionu Uchechi Cynthia [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2019Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1902KMGT). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0160 (1). :

Add to cart