The financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli.
Material type:
TextSeries: Bloomberg financial seriesPublication details: Hoboken, N.J. : Bloomberg Press, c2012Edition: 2nd edDescription: xi, 196 p. : ill. ; 26 cmISBN: 9781118065716 (hbk.); 1118065719 (hbk.)Subject(s): Financial services industry -- United States -- Marketing | Financial planners -- Marketing | Customer relations | Financial services industry -- Computer network resourcesDDC classification: 332.10688 LOC classification: HG181 | .E47 2012Online resources: Contributor biographical information Summary: "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"--
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
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APU Library Open Shelf | Book | HG181 .E47 2012 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011202 | |
General Circulation
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APU Library Open Shelf | Book | HG181 .E47 2012 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00002907 |
Series data from the jacket.
Includes bibliographical references and index.
"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"--
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