Asia Pacific University Library catalogue


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1.
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RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR AMONG WOMEN IN THE FASHION INDUSTRY: EMPIRICAL EVIDENCE FROM LAHORE, PAKISTAN / SANA AHMED NOON.

by SANA AHMED NOON (TP040790) | Mr. Tee Poh Kiong [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC). Availability: Items available for reference: APU Library Not for loanCall number: PM-28-69 (1). :

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FACTORS AFFECTING FEMALE CONSUMERS' PURCHASE INTENTION OF LUXURY COUNTERFEIT PRODUCTS IN LAHORE, PAKISTAN / AYESHA AHMED NOON.

by AYESHA AHMED NOON (TP040791) | Mr. Tajuddin A. Rashid [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC). Availability: Items available for reference: APU Library Not for loanCall number: PM-28-70 (1). :

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