Asia Pacific University Library catalogue


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1.
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

by Morrison, Margaret A.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: APU LibraryCall number: HF5814 .U85 2012 c.1 (1).

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2.
Handbook of international advertising research / Edited by Hong Cheng.

by Cheng, Hong.

Series: Handbooks in communication and mediaMaterial type: Text Text; Format: print regular print ; Literary form: Not fiction Publication details: Chicester : Wiley Blackwell, 2012Availability: Items available for loan: APU LibraryCall number: HF5814 .H36 2014 c.1 (3).

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