How Asian brands soar 3 : lessons from world's top 10 Asian cases / Chung K. Kim, Myong-Soo Lee, Wooyoung Jeong.
Material type:
TextPublication details: Seoul, Korea : The 1000 Years' Treasures by AAB, 2018; c2018Description: xiii, 301 p. : ill. ; 24 cmISBN: 9781980699811 (pbk.)Subject(s): Branding (Marketing) -- Asia -- Case studies | Brand name products -- Asia | Brand choice | Corporate imageGenre/Form: Case studies. LOC classification: HD69.B7 | K56 2018
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | HD69.B7 K56 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016155 | |
General Circulation
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APU Library Open Shelf | Book | HD69.B7 K56 2018 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016156 | |
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General Circulation
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APU Library Open Shelf | Book | HD69.B7 K56 2018 c.3 (Browse shelf (Opens below)) | 3 | Available | 00016517 | |
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General Circulation
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APU Library Open Shelf | Book | HD69.B7 K56 2018 c.4 (Browse shelf (Opens below)) | 4 | Available | 00016518 |
Includes bibliographical references.
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