Asia Pacific University Library catalogue


Designing products people love : how great designers create successful products / Scott Hurff.

By: Hurff, ScottMaterial type: TextTextPublication details: New York : O'Reilly, 2016Edition: 1st editionDescription: xx, 301 p. : col. ill. ; 24 cmISBN: 9781491923672 (pbk.); 1491923679 (pbk.)Subject(s): Product design | Industrial design | Consumer behaviorDDC classification: 658.5752 LOC classification: TS171.4 | .H87 2016Summary: "How can you create products that successfully find customers? With this practical book, you'll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You'll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process"--Back cover.
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Includes bibliographical references and index.

"How can you create products that successfully find customers? With this practical book, you'll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You'll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process"--Back cover.

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