The science and art of branding / Giep Franzen and Sandra Moriarty.
Material type:
TextPublication details: Abingdon, Oxon ; New York, N.Y. : Routledge, c2015Description: xii, 575 p. : ill. ; 26 cmISBN: 9780765617910 (paperback); 0765617919 (paperback)Subject(s): Branding (Marketing) | Brand name products | Consumer behavior | Social values | Branding (Marketing) -- Management -- Case studiesLOC classification: HF5415.1255 | .F73 2015
Contents:
The nature of brands -- Brant strategy development: the company perspective -- Brand strategy meets brand perception -- Brand equity: expansion and integration.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF5415.1255 .F73 2015 c.1 (Browse shelf (Opens below)) | 1 | Available | 00012888 |
Includes bibliographical references (p. 529-554) and index.
The nature of brands -- Brant strategy development: the company perspective -- Brand strategy meets brand perception -- Brand equity: expansion and integration.
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