Asia Pacific University Library catalogue


Introducing media practice : the essential guide / Matthew Kerry and Georgia Stone.

By: Kerry, Matthew, 1969-Contributor(s): Stone, GeorgiaMaterial type: TextTextPublication details: Los Angeles : Sage, 2018Description: 1 online resource illustrationsISBN: 9781526448255; 9781526448231 (electronic book); 1526448254; 9781473906518; 9781526448248; 1526448246; 1473906512; 9781473906518Subject(s): Mass media -- Study and teaching | Communication -- Study and teaching | Communication | Mass mediaGenre/Form: Electronic books. | Electronic books. DDC classification: 302.2072 LOC classification: P91.3 | .K47 2018ebOnline resources: Available in EBSCOhost. Requires Log In to view full text.
Contents:
INTRODUCING MEDIA PRACTICE- FRONT COVER -- INTRODUCING MEDIA PRACTICE -- COPYRIGHT -- CONTENTS -- PREFACE: HOW TO USE THIS BOOK -- ACKNOWLEDGEMENTS -- INTRODUCTION: MEDIA PRACTICE, MEDIA THEORY AND EMPLOYABILITY -- CHAPTER 1- MEDIA PRACTICE AND EMPLOYABILITY: FROM PROJECT SKILLS TO REAL-WORLD SKILLS -- CHAPTER 2- MEDIA PRODUCTION TEAMS: TEAM SKILLS AND LIFE SKILLS -- CHAPTER 3- MEDIA PROJECT BRIEFS: FROM MEDIA STUDENT TO MEDIA PROFESSIONAL -- CHAPTER 4- REACHING YOUR AUDIENCE: MEDIA PRACTICE, PRODUCTION AND CONSUMPTION -- CHAPTER 5- SCRIPTING YOUR PROJECTS: IDEAS, FORMS AND GENRES
CHAPTER 6- DESIGNING YOUR PROJECTS: MEDIA PRACTICE AND MISE EN SCÈNE -- CHAPTER 7- CONSTRUCTING YOUR PROJECTS: THE TECHNICAL ELEMENTS OF MEDIA PRACTICE -- CHAPTER 8- ORGANISING MEDIA PRODUCTION: PRODUCTION ROLES AND ADMINISTRATION -- CHAPTER 9- EDITING YOUR PROJECTS: POST-PRODUCTION, SOUND DESIGN AND TYPOGRAPHY -- CHAPTER 10- EXHIBITION AND DISTRIBUTION: ONLINE PLATFORMS, FESTIVALS AND SCREENINGS -- CHAPTER 11- EVALUATING YOUR MEDIA PROJECTS: CRITICAL ANALYSIS AND REFLECTION ON MEDIA PROJECT WORK -- CHAPTER 12- EMPLOYABILITY AND MEDIA PRACTICE: BECOMING CAREER-READY -- GLOSSARY OF TERMS
Summary: Taking readers from media students to media professionals, Introducing Media Practice brings together the ′why′ and the ′how to′ of media studies. It explains how adding theory to practice improves students′ media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries.
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Online Database 		E-Book P91.3 .K47 2018eb (Browse shelf (Opens below)) 1 Available

Includes bibliographical references (pages 195-197) and index.

INTRODUCING MEDIA PRACTICE- FRONT COVER -- INTRODUCING MEDIA PRACTICE -- COPYRIGHT -- CONTENTS -- PREFACE: HOW TO USE THIS BOOK -- ACKNOWLEDGEMENTS -- INTRODUCTION: MEDIA PRACTICE, MEDIA THEORY AND EMPLOYABILITY -- CHAPTER 1- MEDIA PRACTICE AND EMPLOYABILITY: FROM PROJECT SKILLS TO REAL-WORLD SKILLS -- CHAPTER 2- MEDIA PRODUCTION TEAMS: TEAM SKILLS AND LIFE SKILLS -- CHAPTER 3- MEDIA PROJECT BRIEFS: FROM MEDIA STUDENT TO MEDIA PROFESSIONAL -- CHAPTER 4- REACHING YOUR AUDIENCE: MEDIA PRACTICE, PRODUCTION AND CONSUMPTION -- CHAPTER 5- SCRIPTING YOUR PROJECTS: IDEAS, FORMS AND GENRES

CHAPTER 6- DESIGNING YOUR PROJECTS: MEDIA PRACTICE AND MISE EN SCÈNE -- CHAPTER 7- CONSTRUCTING YOUR PROJECTS: THE TECHNICAL ELEMENTS OF MEDIA PRACTICE -- CHAPTER 8- ORGANISING MEDIA PRODUCTION: PRODUCTION ROLES AND ADMINISTRATION -- CHAPTER 9- EDITING YOUR PROJECTS: POST-PRODUCTION, SOUND DESIGN AND TYPOGRAPHY -- CHAPTER 10- EXHIBITION AND DISTRIBUTION: ONLINE PLATFORMS, FESTIVALS AND SCREENINGS -- CHAPTER 11- EVALUATING YOUR MEDIA PROJECTS: CRITICAL ANALYSIS AND REFLECTION ON MEDIA PROJECT WORK -- CHAPTER 12- EMPLOYABILITY AND MEDIA PRACTICE: BECOMING CAREER-READY -- GLOSSARY OF TERMS

Taking readers from media students to media professionals, Introducing Media Practice brings together the ′why′ and the ′how to′ of media studies. It explains how adding theory to practice improves students′ media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries.

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