Asia Pacific University Library catalogue


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1.
Beyond customer satisfaction to customer loyalty : the key to greater profitability / Keki R. Bhote.

by Bhote, Keki R, 1925-.

Series: AMA management briefingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : American Management Association, c1996Availability: Items available for loan: APU LibraryCall number: HF5415.5 .B46 1996 c.1 (1).

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2.
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.

by Blattberg, Robert C, 1942- | Getz, Gary, 1955- | Thomas, Jacquelyn S, 1969-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2001Availability: Items available for loan: APU LibraryCall number: HF5415.55 .B53 2001 c.1 (4).

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3.
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor.

by Freeland, John G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : McGraw-Hill, c2003Other title: CRM handbook.Availability: Items available for loan: APU LibraryCall number: HF5415.5 .U48 2003 c.1 (4).

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4.
Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin.

by Griffin, Jill.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: San Francisco, CA : Jossey-Bass, c2009Availability: Items available for loan: APU LibraryCall number: HF5415.5 .G75 2009 c.2 (2).

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5.
Loyalty marketing for the Internet Age : how to identify, attract, serve, and retain customers in an e-commerce environment / Kathleen Sindell.

by Sindell, Kathleen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Dearborn Trade, c2000Availability: Items available for loan: APU LibraryCall number: HF5415.525 .S56 2000 c.1 (1).

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6.
High-tech, high-touch customer service : inspire timeless loyalty in the demanding new world of social commerce / Micah Solomon.

by Solomon, Micah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : American Management Association, c2012Availability: Items available for loan: APU LibraryCall number: HF5415.5 .S65 2012 c.1 (1).

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7.
Overpromise and overdeliver : how to design and deliver extraordinary customer experiences / Rick Barrera.

by Barrera, Rick.

Edition: Rev. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Portfolio, 2009Availability: Items available for loan: APU LibraryCall number: HF5415.15 .B37 2009 c.1 (1).

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8.
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron.

by Bergeron, Bryan P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2001Online access: Table of contents Availability: Items available for loan: APU LibraryCall number: HF5415.525 .B47 2001 c.1 (2).

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9.
151 quick ideas to get new customers / by Jerry R. Wilson.

by Wilson, Jerry R, 1944-2005.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Management Update 24x7, c2006Other title: One hundred fifty-one quick ideas to get new customers.Availability: Items available for loan: APU LibraryCall number: HF5415.55 .W55 2006 c.1 (1).

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10.
"I love you more than my dog" : five decisions that drive extreme customer loyalty in good times and bad / Jeanne Bliss.

by Bliss, Jeanne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Portfolio, c2009Availability: Items available for loan: APU LibraryCall number: HF5415.525 .B57 2009 c.1 (1).

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11.
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A STUDY ON CORPORATE SOCIAL RESPONSIBILITY, SERVICE QUALITY AND CORPORATE REPUTATION TOWARDS CUSTOMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY IN KUALA LUMPUR, MALAYSIA / KEE LINSHUAN.

by KEE LINSHUAN (TP032540) | Mr. Ahmad Muzammir Muhammad [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Business Management (UC3F1610BM). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0104 (1). :

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12.
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IMPACT LEVEL OF MODERN TRADE MARKETING STRATEGIES ON CUSTOMER LOYALTY TOWARDS THE SUPERMARKET CHAINS IN KUALA LUMPUR, MALAYSIA FATHIMA SHAMILA AKRAM.

by FATHIMA SHAMILA AKRAM (TP041346) | Ms. Haslina Hashim [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A dissertation submitted in partial fulfilment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1605GMM) Availability: Items available for reference: APU Library Not for loanCall number: PM-28-46 (1). :

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