Asia Pacific University Library catalogue


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1.
The one to one manager : real-world lessons in customer relationship management / Don Peppers and Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Currency/Doubleday, c1999Online access: Contributor biographical information | Sample text | Publisher description Availability: Items available for loan: APU LibraryCall number: HF5415.5 .P47 1999 c.1 (1).

2.
The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers and Bob Dorf.

by Peppers, Don | Rogers, Martha | Dorf, Bob.

Material type: Text Text Publication details: Oxford : Capstone, c1999Availability: Items available for loan: APU LibraryCall number: HF5415.5 .P47 1999 c.1 (1).

3.
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.

by Gilmore, James H, 1959- | Pine, B. Joseph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2007Online access: Table of contents only Availability: Items available for loan: APU LibraryCall number: HF5415.15 .G55 2007 c.3 (3).

4.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: APU LibraryCall number: HF5415.5 .P47 2011 c.1 (2).

5.
The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Currency Doubleday, c1993Availability: Items available for loan: APU LibraryCall number: HF5415.127 .P47 1993 c.1 (1).

6.
Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2017Availability: Items available for loan: APU LibraryCall number: HF5415.5 .P47 2017 c.1 (2).

7.
RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR AMONG WOMEN IN THE FASHION INDUSTRY: EMPIRICAL EVIDENCE FROM LAHORE, PAKISTAN / SANA AHMED NOON.

by SANA AHMED NOON (TP040790) | Mr. Tee Poh Kiong [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC). Availability: Items available for reference: APU Library Not for loanCall number: PM-28-69 (1). :

8.
FACTORS AFFECTING FEMALE CONSUMERS' PURCHASE INTENTION OF LUXURY COUNTERFEIT PRODUCTS IN LAHORE, PAKISTAN / AYESHA AHMED NOON.

by AYESHA AHMED NOON (TP040791) | Mr. Tajuddin A. Rashid [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC). Availability: Items available for reference: APU Library Not for loanCall number: PM-28-70 (1). :