Asia Pacific University Library catalogue


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1.
Cyberbranding : brand building in the digital economy / Deirdre Breakenridge.

by Breakenridge, Deirdre.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Financial Times Prentice Hall, c2001Availability: Items available for loan: APU LibraryCall number: HF5415.3 .B74 2001 c.1 (2).

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2.
Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.

by Weilbacher, william M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: APU LibraryCall number: HF5415.15 .W45 1993 c.1 (2).

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