Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.
Material type: TextPublication details: Singapore ; Chichester : John Wiley, 2008Description: xiv, 423 p. : ill. ; 24 cmISBN: 9780470823262 (hbk.)Subject(s): Brand name products -- Management | Luxury goods industry | Luxuries -- Marketing | Brand name products -- MarketingDDC classification: 658.827 LOC classification: HD69.B7 | C44 2008Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Staff Circulation | APU Library Open Shelf | Book | HD69.B7 C44 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027730 | |
General Circulation | APU Library Open Shelf | Book | HD69.B7 C44 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010434 | |
General Circulation | APU Library Open Shelf | Book | HD69.B7 C44 2008 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027731 |
Includes index.
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