Asia Pacific University Library catalogue


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1.
The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.

by Hill, Sam, 1953- | Lederer, Chris, 1965-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2001Availability: Items available for loan: APU LibraryCall number: HD69.B7 H55 2001 c.1 (2).

2.
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Availability: Items available for loan: APU LibraryCall number: HD69.B7 K45 2008 c.1 (1).