Asia Pacific University Library catalogue


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1.
Creative advertising : ideas and techiques from the world`s best campaigns / Mario Pricken.

by Pricken, Mario.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Thames & Hudson, 2004Availability: Items available for loan: APU LibraryCall number: HF5826.5 .P75 2004 c.1 (2).

2.
Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek.

by Surmanek, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2004Online access: Contributor biographical information | Publisher description Availability: Items available for loan: APU LibraryCall number: HF5826.5 .S87 2004 c.1 (1).

3.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Series: Routledge communication seriesEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, c2010Availability: Items available for loan: APU LibraryCall number: HF5826.5 .K38 2010 c.1 (1).

4.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

by Kelley, Larry D | Sheehan, Kim | Jugenheimer, Donald W.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York ; London : Routledge,Taylor & Francis Group, 2015Availability: Items available for loan: APU LibraryCall number: HF5826.5 .K45 2015 c.1 (2).

5.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Series: Routledge Communication SeriesEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: APU LibraryCall number: HF5826.5 .K38 2017 c.1 (2).

6.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E [author.].

Series: Routledge communication seriesEdition: 8th Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, NY: Routledge, Taylor & Francis Group, c2022Availability: Items available for loan: APU LibraryCall number: HF5826.5 .K38 2022 c.1 (1).