Asia Pacific University Library catalogue


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1.
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A RESEARCH TO COMPARE THE BRAND LOYALTY OF ADIDAS AND NIKE SPORTWARE AMONG STUDENTS FROM PRIVATE HIGHER EDUCATION INSTITUTIONS IN TERM OF BRAND IMAGE, PRICE AND PRODUCT QUALITY / HOOMAN YADEGAR

by HOOMAN YADEGAR (TP024158) | Kumaresu A/L Murugasu@Murugesi [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2013Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Marketing Management. Availability: Items available for reference: APU Library Not for loanCall number: PG-20-3879 (1). :

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THE IMPACT OF E-COMMERCE ON CONSUMER BEHAVIOUR BASED ON SOCIOECONOMIC STATUS : A CASE STUDY ON LION AIRLINE'S CUSTOMERS IN JAKARTA, INDONESIA / OKIE MUZAKI

by OKIE MUZAKI (TP026790) | Kumaresu A/L Murugasu@Murugesi [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2013Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Marketing Management. Availability: Items available for reference: APU Library Not for loanCall number: PG-20-4041 (1). :

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AN EXPLORATORY STUDY ON SHOPPING EXPERIENCE, SERVICE QUALITY, WEBSITE QUALITY TOWARDS CUSTOMER SATISFACTION IN ONLINE SHOPPING AMONG GENERATION Y IN MALAYSIA / SHANTINI DEVI D/O SHANMUGANATHAN

by SHANTINI DEVI D/O SHANMUGANATHAN (TP025604) | Kumaresu A/L Murugasu @ Murugesi [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2014Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management. Availability: No items available : Lost (1).

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