Asia Pacific University Library catalogue


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1.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Series: Routledge communication seriesEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, c2010Availability: Items available for loan: APU LibraryCall number: HF5826.5 .K38 2010 c.1 (1).

2.
Buzzmarketing : get people to talk about your stuff / Mark Hughes.

by Hughes, Mark, 1965-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Portfolio, c2008Availability: Items available for loan: APU LibraryCall number: HF5827.95 .H84 2008 c.1 (1).