Asia Pacific University Library catalogue


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1.
Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.

by McDonald, Malcolm | Payne, Adrian | McDonald, Malcolm. Marketing planning for services.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier, c2006Online access: Publisher description Availability: Items available for loan: APU LibraryCall number: HD9980.5 .M33 2006 c.1 (2).

2.
Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.

by McDonald, Malcolm | Payne, Adrian | Frow, Pennie.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011Availability: Items available for loan: APU LibraryCall number: HD9980.5 .M33 2011 c.1 (1).