Marketing ethics : an international perspective / Bodo B. Schlegelmilch.
Material type:
TextSeries: Advanced marketing seriesPublication details: London ; Boston : International Thomson Business Press, 1998Edition: 1st edDescription: x, 468 p. ; 24 cmISBN: 186152191X (pbk.)Subject(s): Business ethics | Marketing -- Moral and ethical aspectsDDC classification: 174.4 LOC classification: HF5387 | .S3 1998Online resources: Table of contents
Contents:
pt. I. Fundamentals of marketing ethics -- pt. II. Ethics in international marketing practice : cases -- pt. III. Readings in international marketing ethics -- pt. IV. Business ethics resources.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF5387 .S3 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00000287 |
Includes bibliographical references and index.
pt. I. Fundamentals of marketing ethics -- pt. II. Ethics in international marketing practice : cases -- pt. III. Readings in international marketing ethics -- pt. IV. Business ethics resources.
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