Asia Pacific University Library catalogue


Your search returned 7 results.

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1.
The survey research handbook : guidelines and strategies for conducting a survey / Pamela L. Alreck, Robert B. Settle.

by Alreck, Pamela L | Settle, Robert B.

Series: The Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995Availability: Items available for loan: APU LibraryCall number: HN29 .A47 1995 c.1 (1).

2.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Series: The Irwin series in marketingEdition: 4th int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997Availability: Items available for loan: APU LibraryCall number: HF5415.13 .L44 1997 c.1 (3).

3.
Strategic marketing / David W. Cravens.

by Cravens, David W.

Series: The Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997Availability: Items available for loan: APU LibraryCall number: HF5415.135 .C73 1997 c.1 (2).

4.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: The Irwin series in marketingEdition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1997Availability: Items available for loan: APU LibraryCall number: HF5415.13 .P48 1997 c.1 (2).

5.
Fundamentals of selling / Charles Futrell.

by Futrell, Charles.

Series: The Irwin series in marketingEdition: 3rd ed., Int. student ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1990Availability: Items available for loan: APU LibraryCall number: HF5438.25 .F88 1990 c.1 (1).

6.
Fundamentals of selling : customers for life / Charles M. Futrell.

by Futrell, Charles.

Series: The Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996Availability: Items available for loan: APU LibraryCall number: HF5438.25 .F87 1996 c.1 (3).

7.
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-.

Series: The Irwin series in marketingEdition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HF5415.13 .B47 1997 c.1 (1).