000			01491cam a2200337 a 4500
001			15525242
003			APU
005			20150325120133.0
008			081117s2009 nyua b 001 0 eng
010			_a 2008050019
015			_aGBA945240 _2bnb
016	7		_a015175621 _2Uk
020			_a9781591842682 (hbk.)
035			_a(OCoLC)ocn276274654
040			_aDLC _cDLC _dSUE _beng
050	0	0	_aHF5415.15 _b.B37 2009
082	0	0	_a658.8343 _222 _bBAR 2009
100	1		_aBarrera, Rick. _919140
245	1	0	_aOverpromise and overdeliver : _bhow to design and deliver extraordinary customer experiences / _cRick Barrera.
250			_aRev. ed.
260			_aNew York, N.Y. : _bPortfolio, _c2009.
300			_ax, 226 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 209-215) and index.
505	0		_aOverachievers overpromise -- What's a brand overpromise? -- How do you build your overpromise? -- How do you make your brand overpromise unique? -- How do you optimize your product touchpoints? -- How do you optimize your system touchpoints? -- How do you optimize your human touchpoints? -- A case in touchpoint : Lexus -- A case In touchpoint : Apple.
650		0	_aProduct management. _97816
650		0	_aBrand loyalty. _918460
650		0	_aCustomer loyalty. _98347
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c10115 _d10115