000			01540cam a2200337 a 4500
001			16935675
003			APU
005			20150416051503.0
008			110825s2013 maua b 001 0 eng d
010			_a 2011035610
020			_a9780132664233 (hbk.)
020			_a0132664232 (hbk.)
035			_a(OCoLC)ocn772128220
040			_aBTCTA _beng _cBTCTA _dASI _dANA
042			_alccopycat
050	0	0	_aHD30.28 _b.D38 2013
082	0	0	_a658.4012 _222 _bDAV 2013
100	1		_aDavid, Fred R. _96262
245	1	0	_aStrategic management concepts : _ba competitive advantage approach / _cFred R. David.
246	1	4	_aStrategic concepts management
250			_a14th ed.
260			_aBoston : _bPearson, _cc2013.
300			_axxx, 171 p. : _bill. ; _c28 cm.
500			_aIncludes index.
505	0		_aOverview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
650		0	_aStrategic planning. _9123
650		0	_aStrategic planning _vCase studies. _96263
906			_a7 _bcbc _ccopycat _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBook _04
999			_c10338 _d10338