000 00947cam a2200301 a 4500
001 014547354
003 APU
005 20150318113551.0
008 700101s2007 enka b 001 0 eng d
015 _aGBA964060
_2bnb
020 _a9781844801213 (pbk.)
020 _a1844801217 (pbk.)
040 _aUK-WkNB
_beng
_cUK-WkNB
_dSUE
042 _aukblsr
050 0 0 _aHF5415.123
_b.E33 2007
082 0 4 _a658.8
_222
_bEGA 2007
100 1 _aEgan, John,
_d1952-
_98364
245 1 0 _aMarketing communications /
_cJohn Egan.
260 _aLondon :
_bThomson Learning,
_c2007.
300 _axxii, 467 p. :
_bcol. ill. ;
_c28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aCommunication in marketing.
_98147
650 0 _aMarketing.
_9878
690 7 _aManagement and Business Studies
_2blcoll
942 _2lcc
_cBook
999 _c10998
_d10998