000 01301cam a2200337 a 4500
001 1181431
003 APU
005 20150825141819.0
008 970627s1998 nyua b 001 0 eng
010 _a 97028395
020 _a0887308309 (hbk.)
020 _a9780887308307 (hbk.)
040 _aDLC
_beng
_cAPU
_dBNF
_dWAN
050 0 0 _aHF5415.15
_b.H57 1998
082 0 0 _221
_a658.5
_bHIR 1998
100 1 _aHirshberg, Jerry,
_d1939-
_97179
245 1 4 _aThe creative priority :
_bdriving innovative business in the real world /
_cJerry Hirshberg.
246 1 4 _aPriority
250 _a1st ed.
260 _aNew York, NY :
_bHarperBusiness,
_cc1998.
300 _ax, 261 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 249-255) and index.
650 0 _aProduct management.
_97816
650 0 _aMarketing
_xManagement.
_97276
650 0 _aCreative ability in business.
_91052
650 0 _aAutomobile industry and trade.
_920454
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1308/97028395-b.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBook
999 _c11015
_d11015