| 000 | 01114pam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 013516751 | ||
| 003 | APU | ||
| 005 | 20151017051504.0 | ||
| 008 | 060721s2007 enkac b 001 0 eng | ||
| 015 |
_aGBA664202 _2bnb |
||
| 020 | _a9780077114152 (pbk.) | ||
| 020 | _a0077114159 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dSUE |
||
| 042 | _aukblsr | ||
| 050 | 0 | 0 |
_aHF5415 _b.J63 2007 |
| 082 | 0 | 4 |
_a658.8 _222 _bJOB 2007 |
| 100 | 1 |
_aJobber, David, _d1947- _920461 |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 250 | _a5th ed. | ||
| 260 |
_aMaidenhead : _bMcGraw-Hill Education, _cc2007. |
||
| 300 |
_axxxi, 1022 p. : _bcol. ill., 1 col. port. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.). |
||
| 500 | _aPrevious ed.: 2003. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _9878 |
|
| 650 | 0 |
_aMarketing _zEurope _vCase studies. _98309 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c11019 _d11019 |
||