000 00874pam a2200277 a 4500
001 28112344
003 APU
005 20150318113636.0
008 930423s1994 njuab b 001 0 eng
010 _a93016057
015 _aGB94-16367
020 _a9780130980052 (pbk.)
020 _a0130980056 (pbk)
040 _aDLC
_cDLC
_dSUE
_beng
050 0 0 _aHF5415.13
_b.K64 1994
082 0 0 _a658.8
_220
_bKOT 1994
100 1 _aKotler, Philip.
_93038
245 1 0 _aMarketing management :
_banalysis, planning, implementation, and control /
_cPhilip Kotler.
250 _a8th int, ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1994.
300 _axxix, 801 p. :
_bill. (some col.), col. map ;
_c27 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
_97276
653 0 _aMarketing.
942 _2lcc
_cBook
999 _c11021
_d11021