| 000 | 01002cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 13457832 | ||
| 003 | APU | ||
| 005 | 20150324115855.0 | ||
| 008 | 040114s2005 maua b 001 0 eng | ||
| 010 | _a2004042585 | ||
| 020 | _a007124218X (pbk.) | ||
| 020 | _a9780071242189 (pbk.) | ||
| 040 |
_aDLC _cDLC _dSUE _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L35 2005 |
| 082 | 0 | 0 |
_222 _a658.8 _bLAL 2005 |
| 100 | 1 |
_aLal, Rajiv. _920489 |
|
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cRajiv Lal, John A. Quelch, V. Kasturi Rangan. |
| 250 | _aInt. ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2005. |
||
| 300 |
_axiii, 812 p. : _bill. ; _c26 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing. _98250 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _98216 |
|
| 700 | 1 |
_aQuelch, John A. _97979 |
|
| 700 | 1 |
_aRangan, V. Kasturi. _920490 |
|
| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c11041 _d11041 |
||