000			01204pam a2200349 a 4500
001			015478424
003			APU
005			20160311051505.0
008			100126s2011 mauac b 001 0 eng d
015			_aGBB011465 _2bnb
020			_a9780136118749 (pbk.)
020			_a0136118747 (pbk.)
040			_aStDuBDS _beng _cStDuBDS _dSUE
042			_aukblcatcopy
050	0	0	_aHD9980.5 _b.L68 2011
082	0	4	_a658.8 _222 _bLOV 2011
100	1		_aLovelock, Christopher H. _97983
245	1	0	_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz.
250			_a7th Global ed.
260			_aBoston, [Mass.] : _bPearson, _cc2011.
300			_a648 p. : _bill., ports. ; _c28 cm.
500			_aPrevious ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
500			_aFormerly CIP. _5Uk
504			_aIncludes bibliographical references and index.
650		0	_aService industries _xMarketing. _97837
650		0	_aProfessions _xMarketing. _98167
650		0	_aWork environment. _910323
690	7		_aManagement and Business Studies _2blcoll
700	1		_aWirtz, Jochen. _98494
942			_2lcc _cBook _07
999			_c11047 _d11047