| 000 | 01096pam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 015590279 | ||
| 003 | APU | ||
| 005 | 20151016051505.0 | ||
| 008 | 100624s2011 ohuab b 001 0 eng d | ||
| 015 |
_aGBB079519 _2bnb |
||
| 020 | _a9780538754873 (pbk.) | ||
| 020 | _a0538754877 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dSUE |
||
| 042 | _aukblcatcopy | ||
| 050 | 0 | 0 |
_aHF5415 _b.M33 2011 |
| 082 | 0 | 4 |
_a658.8 _222 _bMCD 2011 |
| 100 | 1 |
_aMcDaniel, Carl D. _98446 |
|
| 245 | 1 | 0 |
_aIntroduction to marketing / _cCarl McDaniel and Charles Lamb, and Joesph F.Hair. |
| 250 | _a11th int. ed. | ||
| 260 |
_a[Mason, Ohio] : _bSouth-Western Cengage Learning, _c2011. |
||
| 300 |
_axxv, 777 p. : _bill., map ; _c28 cm. |
||
| 500 | _a"International edition"--Cover. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _9878 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aLamb, Charles W. _94403 |
|
| 700 | 1 |
_aHair, Joseph F. _98445 |
|
| 942 |
_2lcc _cBook _07 |
||
| 999 |
_c11048 _d11048 |
||