| 000 | 01320cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 14995103 | ||
| 003 | APU | ||
| 005 | 20150825143700.0 | ||
| 008 | 070905s2007 nyua 000 0 eng c | ||
| 010 | _a 2007278236 | ||
| 015 |
_aGBA6A3056 _2bnb |
||
| 016 | 7 |
_a013619482 _2Uk |
|
| 020 | _a9780071475587 (pbk.) | ||
| 020 | _a0071475583 (pbk.) | ||
| 035 | _a(OCoLC)ocm76936618 | ||
| 040 |
_aUKM _cUKM _dSUE _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.M37 2007 |
| 082 | 0 | 0 |
_222 _a658.8 _bMAR 2007 |
| 245 | 0 | 0 |
_aMarketing power plays : _bhow the world's most ingenious marketers reach the top of their game. |
| 260 |
_aNew York ; _aLondon : _bMcGraw-Hill, _cc2007. |
||
| 300 |
_aix, 178 p. : _bill. ; _c22 cm. |
||
| 490 | 1 | _aBusinessWeek. | |
| 504 | _aIncludes bibliographical references (p. 167-168) and index. | ||
| 650 | 0 |
_aMarketing. _9878 |
|
| 650 | 0 |
_aMarketing _vCase studies. _98474 |
|
| 830 | 0 |
_aBusinessWeek books. _920506 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007278236-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007278236-d.html |
| 906 |
_a7 _bcbc _cpccadap _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c11052 _d11052 |
||