000 00972 am a2200301ua 4500
001 010035784
003 APU
005 20150324160052.0
008 011126s2001 enka || 001 ||eng
015 _aGBA1Z7951
_2bnb
020 _a0071189769 (pbk.)
020 _a9780071189767 (pbk.)
040 _aStDuBDS
_dSUE
_beng
_cAPU
050 0 0 _aHF5415.13
_b.P35 2001
082 0 4 _a658.8
_221
_bPAL 2001
100 1 _aPalmer, Adrian.
_98619
245 1 0 _aPrinciples of services marketing /
_cAdrian Palmer.
250 _a3rd int. ed.
260 _aLondon :
_bMcGraw-Hill,
_c2001.
300 _axvi, 516 p. :
_bill. ;
_c24 cm.
440 _aMcGraw-Hill marketing series
_920510
500 _aPrevious ed.: 1998.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing
_xManagement.
_98336
690 7 _aManagement and Business Studies
_2blcoll
942 _2lcc
_cBook
_01
999 _c11055
_d11055