000 01049pam a2200325 a 4500
001 014407122
003 APU
005 20150825143711.0
008 071119s2008 nyua b 001 0 eng d
015 _aGBA794599
_2bnb
020 _a9780071283359 (pbk.)
020 _a0071283358 (pbk.)
040 _aStDuBDS
_beng
_cStDuBDS
_dSUE
042 _aukblcatcopy
050 0 0 _aHF5415.13
_b.P48 2008
082 0 4 _a658.8
_222
_bPET 2008
100 1 _aPeter, J. Paul.
_98246
245 1 0 _aPreface to marketing management /
_cJ. Paul Peter, James H. Donnelly.
250 _a11th ed.
260 _aNew York ;
_aLondon :
_bMcGraw-Hill Higher Education,
_c2008.
300 _axiv, 252 p. :
_bill. ;
_c25 cm.
500 _aPrevious ed.: 2006.
500 _aFormerly CIP.
_5Uk
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_97276
690 7 _aManagement and Business Studies
_2blcoll
700 1 _aDonnelly, James H.
_97272
942 _2lcc
_cBook
_03
999 _c11058
_d11058