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| 001 | 13093544 | ||
| 003 | APU | ||
| 005 | 20160308051505.0 | ||
| 008 | 030214s2004 nyua 000 0 eng | ||
| 010 | _a 2003003687 | ||
| 020 | _a0071416625 (hbk.) | ||
| 020 | _a9180071416687 (hbk.) | ||
| 040 |
_aDLC _cDLC _dSUE _beng |
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| 042 | _apcc | ||
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_aHF5415 _b.S3 2004 |
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_a658.8 _221 _bSCH 2004 |
| 100 | 1 |
_aSchultz, Don E. _920515 |
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| 245 | 1 | 0 |
_aIMC, the next generation : _bfive steps for delivering value and measuring financial returns / _cby Don E. Schultz, Heidi F. Schultz. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2004. |
||
| 300 |
_axxiii, 408 p. : _bill. ; _c24 cm. |
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_aMarketing. _9878 |
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_aBusiness communication. _91374 |
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_aBrand name products. _97961 |
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_aCustomer services. _93984 |
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_aSchultz, Heidi F. _920516 |
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| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh042/2003003687.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh031/2003003687.html |
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