| 000 | 01162pam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 013058269 | ||
| 003 | APU | ||
| 005 | 20151009051504.0 | ||
| 008 | 041103s2008 enka b 001 0 eng | ||
| 015 |
_aGBA487387 _2bnb |
||
| 020 | _a9780077107956 (pbk.) | ||
| 020 | _a0077107950 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dSUE |
||
| 042 | _aukblsr | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.S47 2008 |
| 082 | 0 | 4 |
_a658.8 _222 _bSER 2008 |
| 245 | 0 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cAlan Wilson ... [et al.]. |
| 250 | _aEuropean ed. | ||
| 260 |
_aMaidenhead : _bMcGraw-Hill Education, _cc2008. |
||
| 300 |
_axxiii, 623 p. : _bcol. ill. ; _c25 cm. |
||
| 500 | _a"First European edition." | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. _97837 |
|
| 650 | 0 |
_aCustomer services. _93984 |
|
| 650 | 0 |
_aMarketing. _9878 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aWilson, Alan M. _911680 |
|
| 942 |
_2lcc _cBook _04 |
||
| 999 |
_c11064 _d11064 |
||