000 00972pam a2200277 a 4500
001 56876042
003 APU
005 20150825144400.0
008 031218s2004 ne a b 001 0 eng
020 _a075066200X (pbk.)
020 _a9780750662000 (pbk.)
040 _aUKM
_beng
_cAPU
_dBNF
_dWAN
050 0 0 _aHF5415.13
_b.D53 2004
082 0 0 _222
_a658.80076
_bDIB 2004
100 1 _aDibb, Sally,
_d1963-
_910966
245 1 0 _aMarketing briefs :
_ba revision study guide /
_cSally Dibb and Lyndon Simkin.
250 _a2nd ed.
260 _aAmsterdam ;
_aNew York :
_bElsevier Butterworth-Heinemann,
_cc2004.
300 _aviii, 363 p. :
_bill. ;
_c25 cm.
500 _aPrevious ed.: Oxford : Butterworth-Heinemann, 2001.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_97276
650 0 _aMarketing
_xManagement
_vProblems, exercises, etc.
_920572
700 1 _aSimkin, Lyndon,
_d1961-
_920573
942 _2lcc
_cBook
_01
999 _c11105
_d11105