| 000 | 01198cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 581588 | ||
| 003 | APU | ||
| 005 | 20150825144411.0 | ||
| 008 | 900330s1990 mau b 001 0 eng | ||
| 010 | _a 90035428 | ||
| 020 | _a0201550822 (hbk.) | ||
| 020 | _a9780201550825 (hbk.) | ||
| 040 |
_aDLC _beng _cAPU _dBNF _dWAN |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415 _b.G47 1990 |
| 082 | 0 | 0 |
_221 _a658.800973 _bGER 1990 |
| 100 | 1 |
_aGershman, Michael. _920588 |
|
| 245 | 1 | 0 |
_aGetting it right the second time : _bhow American ingenuity transformed forty-nine marketing failures into some of our most successful products / _cMichael Gershman. |
| 260 |
_aReading, Mass. : _bAddison-Wesley Pub. Co., _cc1990. |
||
| 300 |
_axviii, 270 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 257-262) and index. | ||
| 650 | 0 |
_aMarketing _zUnited States _xCase studies. _920589 |
|
| 650 | 0 |
_aBrand name products _zUnited States _xMarketing _xCase studies. _920590 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBook |
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| 999 |
_c11113 _d11113 |
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