000			01409nam a2200301Ia 4500
001			63671221
003			APU
005			20150825152339.0
008			060208r20042005nyua 001 0 eng
020			_a0060570156 (pbk.)
020			_a9780060570156 (pbk.)
040			_aIWU _cIWU _dSUE _beng
050	0	4	_aHD69.B7 _bR54 2005
082	0	0	_222 _a658.827 _bRIE 2005
100	1		_aRies, Al. _920511
245	1	4	_aThe origin of brands : _bhow product evolution creates endless possibilities for new brands / _cAl Ries and Laura Ries.
250			_aPaperback ed.
260			_aNew York : _bCollins, _c2005.
300			_ax, 308 p. : _bill. ; _c21 cm.
500			_aIncludes index.
505	0		_aThe great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
650		0	_aBrand name products. _97961
650		0	_aBranding (Marketing) _98367
650		0	_aBrand name products _xManagement. _98522
650		0	_aNew products _xManagement. _97754
700	1		_aRies, Laura. _920697
942			_2lcc _cBook
999			_c11164 _d11164