| 000 | 01378cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 12297377 | ||
| 003 | APU | ||
| 005 | 20151112051503.0 | ||
| 008 | 010202s2001 si a 001 0 eng | ||
| 010 | _a 2001020262 | ||
| 020 | _a0471846155 (hbk.) | ||
| 020 | _a9780471846154 (hbk.) | ||
| 040 |
_aDLC _cDLC _dSUE _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.55 _b.T46 2001 |
| 082 | 0 | 0 |
_a658.827 _221 _bTEM 2001 |
| 100 | 1 |
_aTemporal, Paul. _920699 |
|
| 245 | 1 | 0 |
_aRomancing the customer : _bmaximizing brand value through powerful relationship management / _cPaul Temporal and Martin Trott. |
| 260 |
_aSingapore ; _aNew York : _bWiley, _cc2001. |
||
| 300 |
_axii, 211 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aRelationship marketing. _98262 |
|
| 650 | 0 |
_aBranding (Marketing) _98367 |
|
| 700 | 1 |
_aTrott, Martin. _920700 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley043/2001020262.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley035/2001020262.html |
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix07/2001020262.html |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c11167 _d11167 |
||