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003 APU
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008 040622r20022004ne a b 001 0 eng d
010 _a 2004274704
020 _a0750648384 (pbk.)
020 _a9780750648387 (pbk.)
035 _a(OCoLC)ocm51632693
040 _aGAS
_beng
_cAPU
_dBNF
_dWAN
042 _alccopycat
050 0 0 _aHF5415.13
_b.A36 2002
082 0 0 _222
_a658.802
_bAHM 2002
100 1 _aAhmed, Pervaiz K.
_920712
245 1 0 _aInternal marketing :
_btools and concepts for customer-focused management /
_cPervaiz K. Ahmed and Mohammed Rafiq.
246 3 1 _aTools and concepts for customer-focused management
260 _aOxford :
_bButterworth-Heinemann,
_cc2002.
300 _ax, 299 p. :
_bill. ;
_c24 cm.
500 _aPublished in association with The Chartered Institute of Marketing.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_97276
650 0 _aMarketing
_xManagement
_vCase studies.
_98216
650 0 _aOrganizational effectiveness.
_94961
650 0 _aOrganizational effectiveness
_vCase studies.
_911145
650 0 _aRelationship marketing.
_98262
650 0 _aCustomer relations.
_91096
700 1 _aRafiq, Mohammed.
_920713
710 2 _aChartered Institute of Marketing.
_97279
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/fy045/2004274704.html
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBook
_02
999 _c11177
_d11177