000 | 01601cam a2200409 a 4500 | ||
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001 | 13632927 | ||
003 | APU | ||
005 | 20160206051507.0 | ||
008 | 040622r20022004ne a b 001 0 eng d | ||
010 | _a 2004274704 | ||
020 | _a0750648384 (pbk.) | ||
020 | _a9780750648387 (pbk.) | ||
035 | _a(OCoLC)ocm51632693 | ||
040 |
_aGAS _beng _cAPU _dBNF _dWAN |
||
042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5415.13 _b.A36 2002 |
082 | 0 | 0 |
_222 _a658.802 _bAHM 2002 |
100 | 1 |
_aAhmed, Pervaiz K. _920712 |
|
245 | 1 | 0 |
_aInternal marketing : _btools and concepts for customer-focused management / _cPervaiz K. Ahmed and Mohammed Rafiq. |
246 | 3 | 1 | _aTools and concepts for customer-focused management |
260 |
_aOxford : _bButterworth-Heinemann, _cc2002. |
||
300 |
_ax, 299 p. : _bill. ; _c24 cm. |
||
500 | _aPublished in association with The Chartered Institute of Marketing. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. _97276 |
|
650 | 0 |
_aMarketing _xManagement _vCase studies. _98216 |
|
650 | 0 |
_aOrganizational effectiveness. _94961 |
|
650 | 0 |
_aOrganizational effectiveness _vCase studies. _911145 |
|
650 | 0 |
_aRelationship marketing. _98262 |
|
650 | 0 |
_aCustomer relations. _91096 |
|
700 | 1 |
_aRafiq, Mohammed. _920713 |
|
710 | 2 |
_aChartered Institute of Marketing. _97279 |
|
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy045/2004274704.html |
906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBook _02 |
||
999 |
_c11177 _d11177 |