000 00991pam a2200289 a 4500
001 015336630
003 APU
005 20150324162922.0
008 090619s2010 enka b 001 0 eng|d
015 _aGBA974035
_2bnb
020 _a9780273719953 (pbk.)
020 _a0273719955 (pbk.)
040 _aStDuBDS
_beng
_cStDuBDS
_dSUE
042 _aukblsr
050 0 0 _aHF5415.1255
_b.W35 2010
082 0 4 _a658.827019
_222
_bWAL 2010
100 1 _aWalvis, Tjaco.
_920719
245 1 0 _aBranding with brains :
_bthe science of getting customers to choose your company /
_cby Tjaco Walvis.
260 _aHarlow :
_bFinancial Times Prentice Hall,
_cc2010.
300 _axv, 244 p. ; :
_bill. ;
_c24 cm.
500 _aFormerly CIP.
_5Uk
504 _aIncludes bibliographical references and index.
650 0 _aBranding (Marketing)
_xPsychological aspects.
_920720
690 7 _aManagement and Business Studies
_2blcoll
942 _2lcc
_cBook
999 _c11181
_d11181