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008 000214s2000 nyua b 001 0 eng d
010 _a 00265296
015 _aGBA0-12098
020 _a0471331236 (pbk.)
020 _a9780471331230 (pbk.)
035 _a(OCoLC)ocm43417754
040 _aUKM
_beng
_cAPU
_dBNF
_dWAN
042 _alccopycat
050 0 0 _aHF5415.125
_b.B47 2000
082 0 0 _221
_a658.802
_bBER 2000
100 1 _aBerry, Michael J. A.
_920721
245 1 0 _aMastering data mining :
_bthe art and science of customer relationship management /
_cMichael J. A. Berry, Gordon Linoff.
260 _aNew York :
_bWiley Computer Pub.,
_cc2000.
300 _axviii, 494 p. :
_bill. ;
_c24 cm.
500 _aRev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
650 0 _aMarketing
_xData processing.
_918926
650 0 _aData mining.
_9491
650 0 _aBusiness enterprises
_xComputer networks
_xManagement.
_92727
700 1 _aLinoff, Gordon.
_920722
700 1 _aBerry, Michael J. A.
_tData mining techniques.
_920723
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix03/00265296.html
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f19
_gy-gencatlg
942 _2lcc
_cBook
999 _c11183
_d11183