000 00923 am a2200289ua 4500
001 010035812
003 APU
005 20150610051503.0
008 020923s2003 enka || 001 ||eng
015 _aGBA2W5296
_2bnb
020 _a0077098420 (pbk.)
020 _a9780077098421 (pbk.)
040 _aStDuBDS
_beng
_cAPU
_dBNF
_dWAN
050 0 0 _aHF5415.13
_b.B59 2003
082 0 0 _221
_a658.802
_bBLY 2003
100 1 _aBlythe, Jim.
_920725
245 1 0 _aMarketing strategy /
_cJim Blythe.
260 _aLondon :
_bMcGraw-Hill Education,
_cc2003.
300 _axvii, 299 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_97276
650 0 _aMarketing
_xTechnique.
_920726
650 0 _aMarketing
_xPlanning.
_98093
690 7 _aManagement and Business Studies
_2blcoll
942 _2lcc
_cBook
_01
999 _c11185
_d11185