| 000 | 00801nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 56467585 | ||
| 003 | APU | ||
| 005 | 20150825152434.0 | ||
| 008 | 031218s2004 enk b 001 0 eng | ||
| 020 | _a0750652942 (pbk.) | ||
| 020 | _a9780750652940 (pbk.) | ||
| 040 |
_aUKM _beng _cAPU _dBNF _dWAN |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.C67 2004 |
| 082 | 0 | 0 |
_221 _a658.802 _bCOP 2004 |
| 100 | 1 |
_aCopley, Paul. _920730 |
|
| 245 | 1 | 0 |
_aMarketing communications management : _bconcepts and theories, cases and practices / _cPaul Copley. |
| 260 |
_aNew York : _bButterworth-Heinemann, _cc2004. |
||
| 300 |
_axiv, 441 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c11187 _d11187 |
||