| 000 | 01082pam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 016661329 | ||
| 003 | APU | ||
| 005 | 20150324120805.0 | ||
| 008 | 060718s2008 maua b 001 0 eng | ||
| 015 |
_aGBA664191 _2bnb |
||
| 020 | _a9780071274517 (pbk.) | ||
| 020 | _a0071274510 (pbk.) | ||
| 035 | _a(Uk)013516739 | ||
| 040 |
_aStDuBDS _beng _cAPU _dBNF _dWAN |
||
| 042 | _aukblsr | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M85 2008 |
| 082 | 0 | 0 |
_222 _a658.802 _bMUL 2008 |
| 100 | 1 |
_aMullins, John W. _920735 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr. |
| 250 | _a6th int. ed. | ||
| 260 |
_aBoston ; _aLondon : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axxii, 533 p. : _bill. ; _c26 cm. |
||
| 500 | _aPrevious ed.: 2005. | ||
| 500 | _a"McGraw-Hill international edition" -- Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 700 | 1 |
_aWalker, Orville C. _98235 |
|
| 700 | 1 |
_aBoyd, Harper W. _98233 |
|
| 942 |
_2lcc _cBook _02 |
||
| 999 |
_c11190 _d11190 |
||