000 01294cam a2200325 a 4500
001 1598664
003 APU
005 20150825152803.0
008 941017s1995 ilu b 000 0 eng
010 _a 94039784
020 _a0844235989 (hbk.)
020 _a9780844235981 (hbk.)
040 _aDLC
_beng
_cAPU
_dBNF
_dWAN
050 0 0 _aREF HF5415
_b.D53 1995
082 0 0 _221
_aREF 658.8003
_bDIC 1995
245 0 0 _aDictionary of marketing terms /
_cPeter D. Bennett, editor.
250 _a2nd ed.
260 _aLincolnwood, Ill., USA :
_bNTC Business Books,
_cc1995.
300 _axiv, 316 p. ;
_c24 cm.
500 _aAt head of title: American Marketing Association.
504 _aIncludes bibliographical references (p. 309-316).
650 0 _aMarketing
_xDictionaries.
_920736
700 1 _aBennett, Peter D.
_920737
710 2 _aAmerican Marketing Association.
_9345
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/mh042/94039784.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh041/94039784.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBook
999 _c11191
_d11191